DANIEL DEFENSE
FALL 2023 COMMERCIAL CAMPAIGN
THE VISION | EXPANDING THE DANIEL DEFENSE FAMILY
The goal of this Commercial effort is to captivate the audience towards ownership of the DDM4®V7 and select Uppers. Through high end 3D animation, skilled art direction and relevant editing methods Kedron is confident the end result will inspire new consumers, while simultaneously reigniting the passion for existing brand loyalists to purchase new rifles and accessories.
MAINTAINING BRAND INTEGRITY
The Daniel Defense Brand Is One of Precision and Renowned Excellence. American Made and owned for over two decades, Daniel Defense manufactures the world's most trusted firearms, engineered and built by the world's finest craftsmen. In every Facet of Creation, from its Inception to Global Use, maintaining Quality is Essential. Kedron Understands the Importance of Integrity.
Kedron’s level of production will assure the loyal customer base through their lifetime warranties and proudly ‘Made In the USA’ mantra. Utilizing the latest software and animation techniques the imagery will portray the Built-in durability and accuracy that Daniel Defense is known for.
We are Fortunate to Work with Extraordinary Brands and Proudly Provide A Rich Product Experience. We are grateful to be considered to be a part of your team.
THE EXECUTION
Kedron Studios recognized the potential of using highly stylized art direction, 3D modeling, texturing and animation to overcome the limitations of traditional cameras. By simulating real-world environments and virtual models, we have the abilities to manipulate angles, lighting, and effects with unparalleled precision and creativity. The team of experienced artists at Kedron guarantee the creation of visually stunning and interactive content that in return will elevate the DDM4®V7 and Uppers product release video
With the Ability to Change any camera angle, color, design element, typography and VFX, we have Developed a Streamlined Workflow guaranteeing Excellent Results in Post Production that also Provides Consistency and Confidence throughout.
DYNAMIC PRODUCT MARKETING
Using HUD on-screen Animations we will detail the Rich feature sets as well as modularity of the AR-15 and Uppers. Details such as the Typography and Copy , sound design and overall concept that animates on screen will clearly show a lifetime satisfaction guarantee, a lifetime warranty, financing details and drive instill the message that Daniel Defense is the leading name in firearms manufacturing.
DESIGN INSPIRATION
HEADS UP DISPLAY (HUD)
EXAMPLES OF OUR WORK
SCOTTY CAMERON PUTTERS // ART DIRECTION // LIVE ACTION // 3D MODELING // ANIMATION // HEADS UP DISPLAY (HUD)
KEDRON // REEL
COMPILATION OF COMMERCIAL & FILM WORK
CUSTOM SCORE
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Music
The Music is essential to the full experience and like the picture we carefully consider it from beginning to end.
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Sound Design
The sound design makes every moment magical and makes for a rich and robust experience.
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Mix
The glue to melding the whole experience. We provide the highest level of mix, from Surround to 5.1 to Dolby Atmos.
DELIVERABLES
DDM4®V7 (:30) COMMERCIAL x 4 // 4K
DDM4®V7 (:15) COMMERCIAL x 4 // 4K
DDM4®V7 // 1 x :30 second 4K Product Commercial - All Markets
DDM4®V7 // 1 x :30 second 4K Product Commercial - Tactical
DDM4®V7 // 1 x :30 second 4K Product Commercial - Hunter/ Outdoorsman
DDM4®V7 // 1 x :30 second 4K Product Commercial - Home Defense
DDM4®V7 // 1 x :15 second 4K Product Commercial Cutdown All Markets
DDM4®V7 // 1 x :15 second 4K Product Commercial Cutdown - Tactical
DDM4®V7 // 1 x :15 second 4K Product Commercial Cutdown - Hunter/ Outdoorsman
DDM4®V7 // 1 x :15 second 4K Product Commercial - Home Defense
SERVICES PROVIDED
Art Direction, Design Concept & Look Development
Original Footage
VFX + HUD Animated Product Feature Callouts
Licensed Soundtrack, Mix and Sound Design
All material created can be used royalty free and in perpetuity in Daniel Defense’s Media Library.
UPPERS | DD4 RIII S | M4A1 FSP | MK18
UPPERS // (:30) COMMERCIAL x 1// 4KHD
UPPERS // (:15) COMMERCIAL x 1 // 4KHD
SERVICES PROVIDED
Art Direction, Design Concept & Look Development
Original Footage
VFX + HUD Animated Product Feature Callouts
Licensed Soundtrack, Mix and Sound Design
All material created can be used royalty free and in perpetuity in Daniel Defense’s Media Library.
PHASE ONE // EPIC CINEMATIC PHOTOGRAPHY (The World's Best Still Camera)
We challenged ourselves to create the highest resolution images and cleanest look possible in all of our work. Throughout the process we kept in mind continuity between stills and motion for the purposes of all mediums: catalog, motion, broadcast, print, social, website, etc. We are prepared to create a future proof archive for Daniel Defense’s lifetime use.
SERVICES PROVIDED
Studio Space
Models + Warddrobe
Backplates / Textures
Precise, Sharp Ultra Detailed Product Photography of the DDM4®V7 and 3 Uppers
Delivery of 10 Retouched Photos plus all RAW Imagery
PROJECT | SUMMARY
In summation, we feel that utilizing a combination of various techniques, 3D animation, live cinematography, and still photography will simultaneously achieve both epic stills and motion content and will lead to a highly successful and distinguished campaign that drives firearm sales, while also creating a future proof library image archive.
Leaning heavily on repeatability and rich experience, we will accomplish our goal of creating tack sharp images and captivating cinematography, while also giving variety to highly creative moments that can only be accomplished in 3D space. Traditional cinematography has its limitations of how close or far we can be from a subject, but tapping into over two decades of experience, we can use 3D to achieve any angle that can be imagined. As mentioned above this approach of traditional and digital serves all media outlets making for an overall excellent choice: catalogue, motion, broadcast, print, social, website, etc. There are infinite possibilities here and we are excited to go into this adventure together with you.