Titleist // GTS // Distance Yourself // 2026 Titleist GTS Driver launch film
Produced by our friends at Wolvvs, led by director Curt Morgan and his exceptional team and legendary Titleist CD Matt Beauchesne.
KEDRON provided Global Campaign Creation Services:
Art Direction / Creative Direction / Design / Print / Motion / 3D / Animation / VFX that served the entire campaign: Broadcast, Catalog, Website, Social Media, Trade-show and Product Branding.
GTS DRIVERS 2026 // Look Dev Highlights from Campaign
ULTRA HIGH RESOLUTION CLUB TEXTURING // PROPRIETARY 3D TEXTURING & MODELING PROCESS DEVELOPED BY KEDRON
Setting a new standard of Flawless CG Club Rendering for Motion & Stills
BREAKTHROUGH SPLIT MASS FRAME // Superior Distance & Accuracy
Our team developed a Visual Effect based on a particle system in Houdini that elegantly allowed the assembly and disassembly of the Thermoform Body to reveal the inner Split Mass Frame Technology. An additional set of visual effects was developed to highlight the framework and design of the Split Mass Technology to ensure audience understanding of the breakthrough engineering.
SPEED SYNC FACE // Faster and More Forgiving
For Speed Sync Face our team developed a Visual Effect in Houdini that dynamically simulated a high energy transfer of an earthquake style pulse that emulated a hot face across the entire surface.
ACCELERATED AERODYNAMICS
We start in an abstract, engaging world where the force of the aerodynamic Visual Effects tightly wrap around the driver to highlight its newly engineered, sleek and elegant profile.
Kedron reviewed our last 5 years of aerodynamic look development and raised the bar based on the client direction to create an elegant Porsche/Ferrari/Luxury automotive inspired aerodynamic system. We designed and built a physics accurate representation of wind moving over the driver head and clearly displaying to the audience the masterfully engineered club shape and how it interacts in real life.
HIGH CONTRAST FACE GRAPHICS
Utilizing Houdini we developed a fine, granular particle system to accentuate the High-Contrast Face Graphics in a magical, luxurious way that intricately revealed this new feature in a never before seen manner.
OPENING TITLES // LONGEST // LAUNCH FILM // NUMBERS DON’T LIE
Building upon Wolvvs incredible drone footage flying through the clouds above Panther National, our team explored various branded reveals of photorealistic 3D brushed texture GTS logos, in both white and gold, as well as a Titleist Presents variation. We then focused on a single version used across all marketing needs.
LOGO & STUDIO WORLD // LOOK DEVELOPMENT EXPLORATIONS
Studio World Stylistic Explorations of GTS logo in hand built 3D environments for branding abilities across various platforms from Broadcast, Streaming, Web, and Social as well as PDP Loops.
LIVE ACTION VFX INTEGRATION // SPLIT MASS // LOOK DEVELOPMENT
The Pro Golfer walks into frame with only the Driver’s shaft visible while the club’s face and toe animate on through a dynamic Visual Effect, building to demonstrate the breakthrough Split Mass technology. While in motion the Effect system builds the crown, which wraps 360 degrees, completing the assembly of the full GTS Driver.
LIVE ACTION VFX INTEGRATION // DUEL WEIGHTS // LOOK DEVELOPMENT
Kedron utilized Wolvvs live action footage to photo realistically demonstrate the sole of the driver exploding on screen– revealing the Dual Weighting System, which then seamlessly reassembles itself.
LIVE ACTION VFX INTEGRATION // SPEED SYNC FACE // LOOK DEVELOPMENT
As the golfer begins swing we seamless post zoom into a completely photo-realistic, CG Environment built to showcase the GTS Driver’s Speed Sync Face alignment before impact. Starting at center the face pulses outwards and heats up the full face, which highlights this dynamic feature.