KEDRON provided Global Campaign Creation Services:
Art Direction / Creative Direction / Design / 3D / Animation / VFX that served the entire campaign: Broadcast, Catalog, Website, Social Media, and Product Branding.
GLOBAL CAMPAIGN CREATION
”The 2025 LIFT X represents the pinnacle of archery technology.”
KEDRON partnered alongside coldcollab.com, led by Directors Shannon Vandivier and Bowen Parrish.
Elevating Brands
KEDRON came up with an exciting otherworldly arsenal of VFX based on features and highlights that centered around Mathews’ Lift X product launch. Below is a sneak peak of the process which is highlighting specific scenes/shots that exemplified the overall experience of this compelling compound bow.
SCENE 1 // HERO // 3 to 4 SHOT SEQUENCE // Total of 22 sec of animation to use
SHOT 01 // FULL BOW REVEAL // Camera will pull out from macro moment inside the central portion of the riser and slowly drift back // 7 seconds of animation
SCENE 2 // THE RISER // 3 to 4 SHOTS IN SEQUENCE // Total of 22 sec of animation to use
SHOT 01 – 03 // MACROS // These 3 shots will create mystery and set the stage for the full bow reveal (above) // 5 second shots – 15 seconds of animation to choose from
SCENE 3 // FLAGSHIP // 1 SHOT // Total of 10 sec of animation to use
SCENE 4 // LIMB COATING // 5 SHOT SEQUENCE // 27 sec of animation to use
SHOT 01 // OVERHEAD ESTABLISHING SHOT // Camera Travels Over Powder Coating Desert (Wide) // 5 seconds of animation
SHOT 02 // Dutch Camera (Wide) // 5 seconds of animation
SHOT 02 alt // Camera (Wide) // 5 seconds of animation
SHOT 03 // Camera Pulls Back Dutch (Macro Limb Armor Coating) // 5 seconds of animation
SHOT 04 - 06 // Reveal of Limbshift Tech // 15 seconds of animation
SHOT 08 // Camera Orbits Limbs for Final Reveal // 5 seconds of animation
SCENE 5 // GRIP // 1 SHOT // 5-10 sec of animation to use
SHOT 01 // First Frame // Camera Orbits Grip
SHOT 01 cont. // As Camera Orbits Right of Subject as the Grips Change with Call Outs and Subtle VFX Revealing Contour Shifting
