Newport Car Museum

Shining a Light on a Rich Tradition

Treatment

{Story is Everything}

Our goal is to create a hype video for your museum that highlights the core of who you are and markets your services explosively through modern media outlets. This video experience will be influenced by music that will energetically cut back and forth between an augmented in-person experience with compliments of virtual content of select automobiles.

Our approach is to create a unique visual experience that utilizes exceptional motion graphic artwork to inspire an entire new audience while also reigniting a passion for existing customers to experience the Newport Car Museum first hand. The approach is to initially catch their attention by using HUD (Heads Up Display) style graphics that appear in 3 Dimensional Space as the camera effortlessly floats through the halls of the museum, capturing their attention and enticing them deeper into what the Newport Car Museum is all about.  

The motion graphics will incorporate key features of the vehicles, highlighting the main features of that particular model and a key word that “humanizes” the personality of the automobile and helps create an instant relationship between the car and viewer.

We will feature 7 “Hero” vehicles, one for each decade, that will be filmed on white seamless backgrounds and will be brought to life via a robust 3D motion graphics and original art. Each of the 7 vehicles will represent a decade in the evolution of the automobile industry while simultaneously imply the depth of the Newport Car Museums world class private collection and reinforce there is something for everyone regardless of age or background. 

The original art package will be rooted in the shared belief that these cars are works of art created by master sculptors and artists who were visionaries in their respective time periods. Combining the “Then and Now” approach with the motion graphics will subtly influence the viewer to appreciate the foundation laid by great visionaries of the past as they learn, experience and ultimately develop and appreciation for the great strides of the past 7 decades in the automobile industry.