
PORSCHE EXPERIENCE CENTER ATLANTA
“Get On Track”
CONCEPT
We challenged ourselves to create intricate artwork, then set it into motion in an outer-world sci-fi genre experience — something special and authentic that could cross over into the world of cinema and entertainment. A world that would infuse the brilliance of Porsche’s Taycan Sport marketing with the authentic appeal of Porsche Experience Center Atlanta.
It was a privilege to work with one of the top electric sports cars to hit the market. The Taycan Sport is in a league of it’s own. As with anything Porsche does, excellence is always part of the equation. Our team studied the intricate details of the Taycan Sport and turned it into this experience.
We focused on the expression of empowerment for the individual car owner/driver and mixed this with the sophisticated and professional role that the Porsche Experience Center Atlanta track upholds.
OFFERING A VISUAL STORYTELLING EXPERIENCE TO AN ALREADY EXISTING CULTURE
The Deep Calls Upon Deep
Spirit Rejuvenated
Soul Electrified
A Track Designed to Bring Out the Best in Performance
An Electric Car Built Unlike Any Other:
Puristic, Expressive, Timeless
Dynamic at its Core
Your Reality, Your Destiny, Coming to Life
Unleash your Full Potential
The Urge for Freedom at the Wheel
that Holds its Ground even Away from Everyday Life
Porsche Experience Center, Atlanta
Get on Track