PHANTOM

Scotty Cameron Mallet Putters

CONCEPT // ALIGNMENT

After pioneering a meticulous studio process to capture stunning images we began to introduce a concept based on Alignment. Desiring to have the product be on the main stage we carefully approached the design integration– not to overtake the composition, but to attract the viewer to the awesome engineering of the Phantom 9.5.

The Phantom 9.5 is made up of intricate details that live on extraordinary geometric shapes. We studied these shapes and introduced complimentary organic lines, a major design element intended to weave together the full line of 2023 Phantom X putters in a 60 second product launch video. There will be interaction between the Phantom X putters, organic lines and the VFX/HUD/Callouts. The three will work seamlessly together making for a bold, yet elegant experience.

MOTION TESTS

PHASE ONE // 4K UHD //.25 Film Grain added // Compressed .h264

*Note – the exposure is off on the heel of the club (this is just a motion test for sharpness accuracy and camera movement)

PHASE ONE // 4K UHD //.25 Film Grain added // Compressed .h264

ARRI LF // Probe Lens // HD // No Film Grain added // Compressed .h264

CONCLUSION

In summation, we feel that utilizing a combination of various techniques will simultaneously achieve both epic stills and motion content. And will lead to a highly successful and distinguished campaign, while also creating a future proof library image archive. Leaning heavily on repeatability we will accomplish our goal of creating tact sharp images in motion by using the Phase One camera, while also giving variety to highly creative macro moments using the ARRI LF. As mentioned above this approach serves all media outlets making for an overall excellent choice: catalogue, motion, broadcast, print, social, website, etc. There are infinite possibilities here and we are excited to go into uncharted territory together with you.

BRAND INTEGRITY

The Scotty Cameron Brand Is One of Precision and Renowned Excellence. In every Facet of Creation, from its Origin to Global Release, maintaining Quality is Essential. Kedron Understands the Importance of Integrity. We are Fortunate to Work with Extraordinary Artists from Pre Production to Post Production and Proudly Provide A Rich Product Experience. We are Grateful to be Part of Your Team.

THE VISION // EXECUTION

9 Phantom Putters // 7 Shots per Putter // 63 Individual Deliverables // Complete Touch Up + Compositing // VFX + HUD // 1 x 60 sec 4K Broadcast Spot // Custom Score

We will Achieve the Vision by Utilizing Completely Programmable, Robotic Cinematography at the Highest Level. With the Ability to Track 3D Data we have Developed a Streamlined Workflow guaranteeing Excellent Results in Post Production and Providing Consistency and Confidence throughout.

ADDITIONAL EXAMPLES

Whether we are Creating a Full World Integration or Highlighting a Feature on the Phantom X, Cinematic Design and VFX is one of Kedron’s Strongest Skills. We Bring to the Table Cutting Edge Motion Graphics that Enhance Every Experience.

VFX // HUD // CALL OUTS

CUSTOM SCORE

  • Music

    The Music is essential to the full experience and like the picture we carefully consider it from beginning to end.

  • Sound Design

    The sound design makes every moment magical and makes for a rich and robust experience.

  • Mix

    The glue to melding the whole experience. We provide the highest level of mix, from Surround to 5.1 to Dolby Atmos.

OUR WORK // IN MOTION

MERCEDES // COMMERCIAL CONTENT // THE VAULT – CHRIS FANNING

KEDRON // REEL

LET’S MAKE SOME ART TOGETHER