SCOTTY CAMERON PUTTERS
Super Select
Kedron collaborated with the talented visionary creative director, Matt Beauchesne and his team at Titleist creating photo real 3D inserts and a design language complimentary to the Scotty Cameron brand.
International Brand Campaign // Dynamic Product Videos
Before we set off to create Dynamic Product Videos for the latest and greatest putter in the market, we had to really study the artistry of Scotty Cameron himself and learn what exactly makes this brand unique.
Scotty is a true artist with a keen sense for detail. And not only details in the performance, but also in the aesthetics. Every millimeter of the club was carefully studied by our team in order to replicate a true realistic version in the form of 3D models.
PRECISION // LIGHTING, COLOR, TEXTURE
Our team built each club to match the actual engineered clubs. Through a series of steps we matched the cinematography that set the stage for the project.
1. Modeling // Texturing
3. Lighting
4. Color Grade
Carefully Matching Content // Keeping the Integrity of the Brand in Mind every Step
The web side of this project called for a very different approach in lighting and overall look and feel. In the video portion we carefully matched a much more cinematic mood.
For the web side of the marketing we matched Scotty Cameron’s existing Product Photography in look and feel. A more neutral finish in color with a more even lighting approach overall.
Design // Telling the Story through Cinematic Design
R&D // CINEMATIC LIGHTING // BLOCKING SHOTS // DESIGNING PROCESS
