The VentLite Wader is the first of it's kind. It eclipses every standard set by existing neoprene and rubber waders by providing optimal temperature regulation, waterproofness, breathability, lightweight comfort, and durable protection. Kedron teamed up with Cold Collective to create an up close and personal experience with the GORE-TEX layering of this cutting edge product.
Delta VentLite Wader // Product Launch Campaign
Description: Create a 3D animation of the GORE-TEX membrane within the typical fabric configuration (backer, GTX laminate, face fabric), while showcasing water vapor escaping through the fabric, and water droplets beading on top of face fabric. Incorporate environmental forces (water droplets, rain, snow) to tie into correlating in-field footage.
Video: 10-15 seconds (16x9, 9x16, 1x1, 4x5)
Image Gallery of 3D Animations
Part 1 // GORE-TEX Fabric 3D Layers
Face Fabric // Top Layer of Goretex layering
GTX laminate // Middle Layer
Backer // Bottom Layer
HERO SHOT // Matrix Bullet // High Speed Fluid Simulation
We created two worlds using this same 10 second camera move. Wader boot comes in from Left Top screen as a step is taken with the Right Foot. As the camera tracks 360° the heel of the wader boot gradually lifts throughout the shot.
Ice and Snow Environment Reference
Muddy Water Environment Reference
Deliverable 1 // Delta VentLite Wader 3D Animation
Description: Create a 3D animation of the VentLite Boot, with hyper-realistic details and texture to give viewers an understanding feature benefits and the layers and tech within the boot. Incorporate environmental forces (water droplets, rain, snow) to tie into correlating in-field footage.
Video: 15-20 seconds (16x9, 9x16, 1x1, 4x5)
Image Gallery of 3D Animations
