Legacy of Precision

Introducing Player V

Divinely Inspired Design. "Legacy of Precision" showcases Player V as the pinnacle of technological advancement in sports luxury, meticulously designed to meet and exceed the expectations of high achievers in various fields. This campaign illustrates the fusion of innovation and meticulous design inspired by creation itself. The narrative celebrates the journey of precision juxtaposing the intricacies of creation and Player V. We are emphasizing micro and macro details, which contribute to an authentic finger print, showcasing that Vessel is luxury brand leader– upholding the integrity of fine art from inception to consumer.

PLAYER V PRODUCT LAUNCH // Campaign Concept

"It is the glory of God to conceal a matter, But the glory of kings is to search out a matter.” Proverbs 25:2

A Badge of Excellence // We thoroughly study your product to Dynamically Bring to Life Each Piece of Design

The Vision: Elevating the Vessel Brand

Large Macro Environments such as Antelope Valley, renowned for its stunning natural features will mimic Player V’s smooth natural flowing curves, while serving as an elegant backdrop. Key elements of the bag, such as its feather-light weight, will be captivating next to the blurred wings of a hummingbird, or gorgeous feathers falling in the background at 1,000 frames per second. 

Each key product feature will have a deliberate design inspired by God’s creation, reinforcing Vessel’s foundational ethos, “Filled with Purpose” and be juxtaposed on screen playing elegantly to an original orchestral score.

In addition to the key element imagery of high speed shots, a violinist will be filmed using a macro lens that will be a through line of the story, creating a harmony between the visuals and soundtrack.

Production Approach

As we studied Player V bag closely a black and white approach seemed very fitting. It set the table for a classic and timeless piece. We believe it can make a splash in the space of luxury brands. There is a pure essence about staying true to the bags themselves, which display simple and clean looks (both black and white). This approach lends to an authentic touch, setting Player V apart, while honoring the brand guidelines.

Through a combination of high end 3D animation, exceptional high speed live action, skilled art direction, dynamic editing and a custom score, Kedron is confident in bringing to life Player V bag in a narrative that will also expand to stunning environmental shots and human interaction.

Key Components // Dynamic Spaces and Feature Highlights
(roughly rendered 3D/CGI examples)

Key Components // Highly Art Directed and Choreographed Photography & Footage // Lighting // Texture // Motion

Execution: Dynamic Product Marketing

By simulating exceptional real-world environments and virtual models, we have the abilities to not only match beautiful live action shots, but also manipulate difficult angles, lighting, and effects with unparalleled precision and creativity. The team of experienced artists at Kedron guarantee the creation of visually stunning and interactive content that in return will elevate Player V product launch.

Juxtaposing Creation and Player V
(below a mixture of our macro photography of Player V and environmental images)

Under the Microscope // Putting Cameras Close up where Every Detail Is a World of its own
(below is a mixture of our macro photography, environmental images and 3D motion of the lower bag mesh)

Establishing Shots // Desert Inspired – Flying Over Vast Macro parts of the Bag keeping it mysterious while engaging the viewer
(below is a mixture of our macro photography, environmental images and 3D motion of the lower bag mesh)

Shapes and Textures // Inspiration by Design
(below a mixture of our macro photography of Player V and environmental images)

Motion // Lightweight
(below a mixture of our macro photography of Player V and environmental images)

THE IMPORTANCE OF SOUND

  • Music

    The Music is essential to the full experience and like the picture we carefully consider it from beginning to end.

  • Sound Design

    The sound design makes every moment magical and makes for a rich and robust experience.

  • Mix

    The glue to melding the whole experience. We can provide the highest level of mix, from Surround to 5.1 to Dolby Atmos.

Sonic Branding

Sonic branding is a way to express a brand through sound, such as music, an iconic voice actor, sound design elements, brand anthems, or even a specific dialect. It’s an integral part of a brand’s identity, as it has the power to create an emotional and personal connection with customers. Custom music, sound design, and voice actors are especially important in crowded markets where it can help brands compete more effectively and increase memorability. 

Sound is strongly associated with memory and emotions because sensory processing and memory storage happen in the same part of the brain. Remember when you first heard a certain song and recall where you were, who you were with, and what it felt like whenever you hear it again? When people associate music or a specific sound with a brand, their sentiment for that brand can be triggered each time they hear it (think McDonald’s, NBC, Disney, Coca-Cola, Apple‘s startup sound). Studies have found that people react to sound 20 to 100 times faster than they do to visual stimuli. Not more important than, but adding to the overall brand identity. 

Once the brand has defined how it should sound, the development of specific sound elements (sound logo, soundscapes, music for audio-visual productions, etc.) can be planned according to budget, timeframe and the most important touchpoints.

Custom Sound

Perfect synchronization with visuals, music and sound that memorably evoke, all mixed to perfection for any deliverable needed.

Original Music Score

Take your sound somewhere you haven’t been before, by working with our in house film composer to craft your brands musical expression. With your guidance, we select instruments that resonate with your brands identity, sculpting the soundscape, and composing a piece that’s unique to you. For those special pieces (broadcast commercials, big product reveals, etc), take things to the next level by recording with live orchestra. The difference is tangible. 

Sound Design & Mix

Whether it’s custom recorded foley, sound design, or poor audio that needs to be carefully restored and mixed, our team ofaward winning sound designers, including an Emmy award winning mixer, are up for the task. Stereo, Surround, Broadcast, Web, Streaming, and Dolby Atmos functionality.  

Voiceover

Selecting, recording, and producing the right voice actor is crucial to representing brands well. We typically pitch a few different voice talents to see which resonates most with your team. Have a specific actor in mind? Let us know and we’ll try our best to see what’s possible. 

Player V  // 1 x  (:60) PRODUCT STORY Cutdown -Features Story Commercial - All Markets - Ronnie or Representative speaks in depth about the bag while footage and 3D animations bring the Player V to life.

4K Library Assets x 10 Files

Kedron will provide dynamic 3D animations 8-10 seconds long delivered in full 4K Pro Res that can be used as standalone videos or in conjunction with new and original videos. 

Deliverables

8K Stills (7680 × 4320) x 10 Images 

Ultra Hi Res 3D Product Stills that are for In Story Window Displays, Print , Catalog, Tradeshow, Hang Tag, Web, Social and any design outlets that require premium resolution and detail.

Design Elements (price available upon request)
Kedron will provide all original artwork, files, templates, layers, 3D files , 2D Files and footage to be delivered to Vessel for full ownership.

Logo Animation(s)

Player V (:60) COMMERCIAL x 1 // 4K  Master w Custom Score and Sound Mix
Player V (:30) COMMERCIAL x 1 // 4K Master w Custom Score and Sound Mix
Player V (:15) COMMERCIAL x 1 // 4K Master w Custom Score and Sound Mix

Player V  // 1 x  (:90) PRODUCT STORY -Features Story Commercial - All Markets - Ronnie or Representative speaks in depth about the bag while footage and 3D animations bring the Player V to life.

SERVICES PROVIDED:

Creative Direction, Art Direction, Design Concept & Look Development 

Original Footage | PHASE ONE // EPIC CINEMATIC SLOW MOTION (Phantom Flex- The World's Best Slow Motion Camera) // ARRI (and any other cameras necessary)  

Licensed Custom Soundtrack, Mix and Sound Design 

All material created can be used royalty free and in perpetuity in Vessels Media LIbrary

Studio Space / LED Virtual Wall

Models + Wardrobe 

Backplates / Textures

Precise, Sharp Ultra Detailed Product Photography of the Player V in multiple colorways

Delivery of 10 Retouched Photos plus all RAW Imagery

VFX + HUD Animated Product Feature Callouts

Services Provided

In summation, we feel that utilizing a combination of various techniques, 3D animation, live cinematography, and still photography will simultaneously achieve both epic stills and motion content and will lead to a highly successful and distinguished campaign that drives golf bag sales, while also creating a future proof library image archive.

Project Summary

Leaning heavily on repeatability and rich experience, we will accomplish our goal of creating tack sharp images and captivating cinematography, while also giving variety to highly creative moments that can only be accomplished in 3D space. Traditional cinematography has its limitations of how close or far we can be from a subject, but tapping into over two decades of experience, we can use 3D to achieve any angle that can be imagined.  As mentioned above this approach of traditional and digital serves all media outlets making for an overall excellent choice: catalog, motion, broadcast, print, social, mailers, website, etc. There are infinite possibilities here and we are excited to go into this adventure together with you.

Let’s Create Together