T SERIES IRONS // T100, T150, T200, T350, U505
Kedron brought its expertise in high-end art direction to create a visually stunning and innovative campaign showcasing the advanced technology behind the T-Series Irons.
Kedron collaborated with Titleist’ Creative Director Matt Beauchesne and Project Lead Andrew Piniarski to explore the boundaries of photorealism– creating the 3D imagery surrounding the T-series while incorporating footage from Live Action Director, Curt Morgan and his team at Wolvvs.
T100 // Commercial Spot
T100 Unique Features
T150 // Commercial Spot
T150 Unique Features
T200 // Commercial Spot
T200 Unique Features
T350 // Commercial Spot
T350 Unique Features
T200 | TEXTURE | INITIAL MOOD BOARDS
Premium, Cinematic and Timeless
T200 | Initial HUD Design | Lock Up Explosion
Giving Life to each Prominent Part on the Titleist Iron, while Keeping a Clean and Sophisticated Look.
Kedron curated 8K product stills to create a consistant look across the board for the T-Series Irons.
T200 | WEB MOCK-UP
Demonstrating Composition and Placement in Practical Application
T200 | SIDE BY SIDE
Matching existing 2023 Product Photography on White
TSERIES // Macro Photo Refs
As we approach the world of CG in efforts to re-create a photo-real experience our first step is to fully analyze the product. The details that make up each of these clubs are distinguishable and the imperfections are key to creating a real world feel. By handling the physical product and shooting macro photography we are able to get a very good understanding of the product. Our aim is to create an accurate real world, yet artistic expression of the highly refined TSERIES Irons.