Titleist
Dynamic Product Videos | TSR2, TSR3, TSR4
Creative Director at Titleist, Matt Beauchesne, challenged us to create in a way we hadn’t before. He commissioned, in effect, a jewel. His vision was to show off the intricately designed TSR Driver Lineup. Our challenge was to create elegant artwork, animations and 3D photography in efforts to showcase the brilliant design and engineering in the realm of driver technology — years in the making.
Six months later after lots of frame by frame analysis from our crew at Kedron and the Titleist team, experiments with HDR lighting, texturing, rendering and animation we are extremely proud to see the TSR Product Video Series and 8K Product Photography launch globally.
TSR 2 // Dynamic Product Video
TSR 3 // Dynamic Product Video
TSR 4 // Dynamic Product Video
R&D | TSR2, TSR3, TSR4
Club Design | TSR2, TSR3, TSR4
TSR 2 // 3D Club Design
TSR 3 // 3D Club Design
TSR 4 // 3D Club Design
Initial Concept Designs | TSR2, TSR3, TSR4
Concept .01
Organic Terrain
Premium Performance | Superior | Moody
Faster / Longer / Straighter / Repeatable
Concept .02
Analytic High Contrast
Precision | Data | Dynamics
Additional perspectives of data graphics
Concept .03
Geometric Contrast
Innovative | Quality | Playing the 6°
Alternate motion graphic language in similar clean environment
Concept .04
Rolling Greens
Superior | Dynamic
Storyboards | Studio Shoot
Very Minimal Camera Movement
Talent Interacting with CG Graphics (suggested possible inserts)
All Front Angles on Talent | Lenses - 50 mm | 85 mm
50 mm :08 Intro Shot for each TSR club
50 mm | :05 Locked Shot for each TSR club
85 mm | :05 Inserts Shots for each TSR club
50 mm | :05 Inserts Shots for each TSR club
Wardrobe | Color | Mood
Lighting | Texture | Makup | Mood
Animatics